The old site still had a placeholder phone number, an outdated address and a service the center doesn't offer. For a treatment center, every wrong detail is a call that never happens.
The problem
What we built
- A 19-page site built around the center's four levels of care, from day treatment to sober living.
- Ten pages on treatment for specific substances, from alcohol to fentanyl.
- An inquiry form on 13 pages that captures insurance and level of care, and sends the family an instant reply.
What it solved
- Every inquiry reaches admissions and is filed in Referly automatically, insurance details included.
- The same correct facts on every page, so families and search engines get one consistent answer.
- Fast pages on any phone, for people searching in a hard moment.
Found on Google and AI
- 42 FAQ answers and medical markup across the site, so Google can show answers directly in results.
- An AI-readable summary, with ChatGPT, Claude and Perplexity explicitly allowed in, so AI assistants describe the center correctly.
- Ten substance-specific pages that match what people actually search for.
Built with
- HTML, CSS, JS
- Structured data
- llms.txt